no sleep for the music geek

Opportunity:  There is an opportunity for a massively untapped market. In a day and age where appearance is everything, especially to the younger generations, how people dress has grown increasingly important. Many people avoid certain styles because major companies only cater to certain body types. Social media plays a large role in this. Where style and fashion are changing at such a rapid pace that by the time you find that perfect fit, its no longer in style. The fashion industry is enormous but hardly anyone is trying to make customization easily accessible or affordable. This market is largely targeted toward the younger generation. Older generations are not so concerned with their looks 24/7. Potential customers are currently satisfying this need by shopping with the same name brands they feel comfortable with. They are afraid to branch out because it would take time to figure out how other companies size and fits work for them. Potential customers are also wearing the sa...

My most My most memorable and formative experience was interviewing people. I never realized how much you can learn about something just by talking to people. Also, people are typically more than willing to discuss ideas and spread knowledge.  My most joyous experience would be creating my customer avatar. I really felt like I understood who I was targeting. Visually creating a person and personality helped me see how I can focus and expand my target customer audience.  I am most proud of conducting interviews. Typically, I am a fairly shy person. The interviews got me out of my comfort zone but I was only met with positive reactions and willingness from the people I talked to.  I believe I have moved closer to an entrepreneur mindset. Before this class, I have been told many times that failure is an opportunity to learn. Until recently I have not known how to put that into practice. Also, I am able to identify opportunities with much bette...